Consistency is one of the most important keys to marketing success. This has been shouted from the rooftops by everyone who has come before us, and people will continue to say it… and that’s because it’s true. Consistent content is for most businesses the only way to grow their followings organically, and it’s definitely the best way to create a loyal audience.
But realistically speaking, that’s easier said than done. Creating content takes TIME and CREATIVITY that we don’t always have. So what can we do to make sure that we’re putting out consistent content even when we don’t feel like it or don’t have the time? Here are 5 time management, creativity and workflow tips for marketing success:
#1: START BATCH WORKING!
It’s a craze that’s sweeping the globe, ladies and gentlemen. Batch working (or batch tasking or task batching or whatever you want to call it) is slowly being adopted by more and more people as they realise it’s almost always the best way to get things done.
So here’s how it works: you group your tasks by type so that you get get into the flow, and you work ahead or backwards with each task. It should mean that you’re spending more time at once but less time overall on the task.
For example, I cover admin tasks and finances on Mondays, I do all of my content writing on Tuesdays, I create graphics and schedule content on Wednesdays, and I focus on analytics and reporting on Thursdays. This allows me to be in the same mindset for the whole day (practical, creative, logistical, and analytic), and it generally means that I can take on more of each thing overall.
Of course, there will always be things that are done daily or more sporadically (social media engagement, setting up ads, etc.), but for the most part things can be easily grouped. And when you dedicate a certain amount of time to each task, you tend to not neglect it the way you would if you were less structured.
#2: INVEST IN SCHEDULING APPS!
Of course, working ahead does you little good if you can’t schedule your content to go out automatically. Here are the scheduling apps we use for different platforms (all free or inexpensive):
Planoly for Instagram (paid if you want autoposting)
TweetDeck for Twitter (free)
Facebook native scheduling function for Facebook (free)
Tailwind for Pinterest (free)
MailChimp for email (free)
HootSuite for LinkedIn (paid; for transparency’s sake, we don’t schedule to LinkedIn, so we don’t use HootSuite at all. If you’re going to invest in HootSuite, which is £25/month, we recommend using it for at least Twitter as well.)
#3: TREAT YOURSELF LIKE A CLIENT!
One of the worst mistakes people make is to think that when they have clients they should focus all of their attention on them and then pay attention to their marketing when they need more clients. But if you’re not focusing on your marketing along the way, those periods will come more frequently, and it will be harder to find the clients.
If instead you treat yourself like a client all along, you’ll be more likely to avoid those periods by having clients coming in continuously. Structurally, treat yourself like you would any other client: dedicated time, dedicated resources, and dedicated attention.
#4: REPURPOSE OLD CONTENT!
Evergreen content is really helpful for those who are busy and don’t have anyone helping them to create new content. Repurpose old content that’s still relevant to get new engagement and bigger bang for your buck. One of the most successful examples I see of this is with wedding photographers, who post images from old weddings all the time when they don’t have any current ones to share. Your audience still wants to see wedding photos, so just pull from past projects to fill in the present gaps. Whether the images are new or the whole thing is recycled, good evergreen content will still feel relevant to your audience if you offer a new perspective.
#5: ASK FOR HELP!
One of the best ways to ensure that your content is consistent is to pay for it. If you have even a little bit of budget, you can pay someone to coach you and check in with you about your marketing content (check out The Marketing Mentor HERE), or for a bit more you can have them create and schedule the content for you (see our services page HERE).
What is your biggest barrier to consistent content? Tell us in the comments!