5 Questions to Ask Before Hiring Someone to Help With Your Marketing (and the answers you should get)

It’s finally 2019, and we’ve seen SO MANY people say they want to really focus on their marketing strategy this year. We obviously love that as a resolution, and we want to make sure you get started right. If you’re looking to hire a marketing specialist or coach to help you on your way, you want to make sure you get the right person for the job. So we’ve put together 5 questions you should ask before hiring someone.

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Samantha Gale
7 Ways to Stand Out Online

Do you ever feel like you’re just one of many in a crowded market? Do you wonder how you can ever stand out from the hundreds or thousands of other people who offer nearly identical products or services? Well, you’re not alone. We all feel that way every now and then. But there are ways to stand out from the crowd, ways to make sure that your ideal customers notice you and are drawn to you, and we’re sharing 7 of those ways right here, right now…

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Samantha Gale
5 Things to Remember When You're Feeling Burnt Out or Discouraged

I’ve seen a lot of posts about burnout lately, especially as the end of the year comes and people haven’t hit their goals. Full transparency? We didn’t either. I had some health and family problems in the spring that we didn’t quite recover from. And it’s OKAY to be upset about that, and to be frustrated. But the last thing I want, even if you’re a competitor, is for you to quit doing something you used to love…

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Samantha Gale
The Importance of Failure in Your Marketing

A couple of weeks ago, I posted about the frustrating feeling of failing at your marketing and not understanding why. With digital marketing, we have all kinds of tools available to us to help us understand why our content is or isn’t working. But sometimes it’s possible to do everything right and the content still flops. Why is that? You may never know. And that is the most frustrating feeling I’ve ever experienced as a business owner. But the truth is that there are things you can do…

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Samantha Gale
5 Ways to Target Your Ideal Client Online

Any good marketing coach or course or blog post like this one will tell you that the first thing you need to do is know thy audience. Who is your target client? What do they look like, live like, and act like? And once you know who they are, how do you target them with your marketing? Here are 5 ways…

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Samantha Gale
5 Tips for Creating Consistent Content

Consistency is one of the most important keys to marketing success, but realistically speaking, that’s easier said than done. So what can we do to make sure that we’re putting out consistent content even when we don’t feel like it or don’t have the time? Here are 5 time management, creativity and workflow tips for marketing success:

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Samantha Gale
Authenticity vs Positivity on Social Media

For personal brands on social media, it’s hard to know whether to err on the side of positivity or authenticity when things aren’t going perfectly and embracing one would mean discarding the other. How can small biz owners and entrepreneurs navigate this issue on Instagram?

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Samantha Gale
Which Social Media Platforms Are Right For Your Business?

When setting up your business’s marketing strategy, there are a lot of platforms to consider, and every marketing expert has a pet favourite that they like to tell you you MUST be on. But how do you know what’s right for your business? To save you time that you could easily waste attempting a platform that’s not right for you, here’s a breakdown of the top 7 platforms, including who should & shouldn’t use them and some ideas to help you start generating content.

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How So-Called "Vanity Metrics" Can Transform Your Social Media

Thinking in terms of business results seems intuitive, but when it comes to social media we tend to focus too much on how many people double-tapped or left a comment. That’s not to say those metrics aren’t important to track (more on that in a moment), but they’re not nearly as important as actions to which you can ascribe a value. Here’s what I mean…

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