What To Do When You’ve Been Ghosted By a Social Media Manager

What To Do When You’ve Been Ghosted By a Social Media Manager

Yesterday, we got a new client in our least favourite way. It happens disturbingly often: we get a frantic message from someone saying they’ve been ghosted by their SMM, and they’re locked out of their accounts. Or there’s a giant batch of bot followers sat in their account. They want to know what to do and when, and we feel responsible to point them in the right direction. Here is the advice we give them regarding what they should do first:

5 Questions to Ask Before Hiring Someone to Help With Your Marketing (and the answers you should get)

5 Questions to Ask Before Hiring Someone to Help With Your Marketing (and the answers you should get)

It’s finally 2019, and we’ve seen SO MANY people say they want to really focus on their marketing strategy this year. We obviously love that as a resolution, and we want to make sure you get started right. If you’re looking to hire a marketing specialist or coach to help you on your way, you want to make sure you get the right person for the job. So we’ve put together 5 questions you should ask before hiring someone.

How to Crush Your Q1 Content Plan in the Week Between Christmas and New Year's

How to Crush Your Q1 Content Plan in the Week Between Christmas and New Year's

It can be hard to feel motivated between the Christmas dinner food coma and the all-day movie marathons on the Hallmark Channel. But if you’re looking to make the most of the week between Christmas and New Year’s by creating your Q1 2019 content calendar, here are 5 things you can tackle either all in one day or one per day from the 26th to the 30th:

7 Ways to Stand Out Online

7 Ways to Stand Out Online

Do you ever feel like you’re just one of many in a crowded market? Do you wonder how you can ever stand out from the hundreds or thousands of other people who offer nearly identical products or services? Well, you’re not alone. We all feel that way every now and then. But there are ways to stand out from the crowd, ways to make sure that your ideal customers notice you and are drawn to you, and we’re sharing 7 of those ways right here, right now…

5 Things to Remember When You're Feeling Burnt Out or Discouraged

5 Things to Remember When You're Feeling Burnt Out or Discouraged

I’ve seen a lot of posts about burnout lately, especially as the end of the year comes and people haven’t hit their goals. Full transparency? We didn’t either. I had some health and family problems in the spring that we didn’t quite recover from. And it’s OKAY to be upset about that, and to be frustrated. But the last thing I want, even if you’re a competitor, is for you to quit doing something you used to love…

The Importance of Failure in Your Marketing

The Importance of Failure in Your Marketing

A couple of weeks ago, I posted about the frustrating feeling of failing at your marketing and not understanding why. With digital marketing, we have all kinds of tools available to us to help us understand why our content is or isn’t working. But sometimes it’s possible to do everything right and the content still flops. Why is that? You may never know. And that is the most frustrating feeling I’ve ever experienced as a business owner. But the truth is that there are things you can do…

The Ultimate Checklist for Putting Your Marketing on Autopilot While You're Away

The Ultimate Checklist for Putting Your Marketing on Autopilot While You're Away

I’m going to ask you a question, and I want you to answer honestly: are you going to work over Christmas? If you’re like most business owners, the answer is probably yes. But there’s a better way. I’ve just returned from a 2-week holiday, and I didn’t have to do any marketing while I was away. So how did I do it? I’m letting you in on my secret!

Which Social Media Platforms Are Right For Your Business?

Which Social Media Platforms Are Right For Your Business?

When setting up your business’s marketing strategy, there are a lot of platforms to consider, and every marketing expert has a pet favourite that they like to tell you you MUST be on. But how do you know what’s right for your business? To save you time that you could easily waste attempting a platform that’s not right for you, here’s a breakdown of the top 7 platforms, including who should & shouldn’t use them and some ideas to help you start generating content.